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Beauty Launches

E.l.f. Cosmetics Launches Limited Mega Power Grip Primer

This supersized primer is available in its TikTok Shop for e.l.f.’s first-ever ‘Prime-r Day.’

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By: Rachel Klemovitch

Assistant Editor

E.l.f. Cosmetics unveiled its most colossal launch yet: the limited-edition Mega Power Grip Primer. 

A supersized version of the original viral sensation, Power Grip Primer, that’s a staggering 50 times larger than the original. 

This mega beauty innovation is exclusively available during e.l.f.’s first-ever “Prime-r Day” on TikTok Shop.

“Prime-r Day” highlights the community-driven phenomenon of the holy grail Power Grip Primer with something genuinely extraordinary that embodies the spirit of both e.l.f. and TikTok. 

As part of e.l.f.’s “Prime-r Day” celebration on October 7, 2025, the mammoth Mega Power Grip Primer drops on TikTok Shop for $11 — same as the original 0.8-ounce Power Grip Primer — while supplies last.

This limited-edition behemoth is intentionally priced at the exact same cost as the original — despite containing 50 times the amount of product — is a value proposition that beauty enthusiasts simply won’t believe until they see it.

The Mega Power Grip Primer maintains the original’s beloved gel formula with skin-loving ingredients, but in a statement-making size that beauty enthusiasts won’t be able to resist.

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